AI Brand Monitoring Metrics That Matter (Share of Voice, Sentiment, Citations)

To improve AI visibility, you need more than anecdotal checks. These metrics give you a clear, repeatable way to track progress.

1. Visibility score

A normalized score that represents how often your brand appears in target prompts across multiple LLMs.

2. Recommendation rate

How often the AI explicitly recommends your brand, not just mentions it.

3. Sentiment score

Positive, neutral, or negative language in AI responses. This directly affects buyer perception.

4. Citation frequency

How often the AI cites your official pages. This signals authority and trust.

5. Competitor share of voice

How much of the AI answer space your brand occupies compared to competitors.

Tracking cadence

Track weekly for fast-moving categories or during launches. Otherwise, monthly is sufficient.

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FAQ

Which metric matters most?

Recommendation rate and citations are the best predictors of AI-driven conversions.

Can I automate this?

Yes. Use a monitoring platform to run scheduled checks and track trends.