AI Competitor Analysis in ChatGPT (and Other LLMs)

AI assistants are now a competitive battleground. A strong AI competitor analysis shows where you lose recommendations and why.

Step 1: Build a competitor prompt list

• "Best [category] software"
• "Alternatives to [Competitor]"
• "[Competitor] vs [Your Brand]"

Step 2: Track recommendation placement

Record how often each brand appears in top 3 recommendations across ChatGPT, Claude, and Gemini.

Step 3: Capture reasons and citations

AI often lists reasons like pricing, features, or support. These are your roadmap.

Step 4: Close gaps with content

• Create comparison pages
• Clarify pricing
• Publish case studies

Track competitors automatically with Bots & Brands.

FAQ

Which prompts should I start with?

Start with “best [category]” and “alternatives to [top competitor]”.

How do I improve rankings against competitors?

Publish comparison pages and cite clear, measurable advantages.