Bots & Brands
Checklist

AI Visibility Audit Checklist (Step-by-Step)

Bots & Brands Team 2026-01-08

An AI visibility audit gives you a clear baseline for how ChatGPT, Claude, and Gemini describe your brand. Use the checklist below to run a repeatable audit and track improvements over time.

1. Define your prompt set

  • 10–20 buyer-intent prompts ("best payroll software")
  • 5–10 competitor prompts ("alternatives to X")
  • 5 brand prompts ("What is [Brand]?")

2. Run prompts across multiple LLMs

Test each prompt in ChatGPT, Claude, and Gemini. Track differences in recommendations and sentiment.

3. Score each response

  1. Mentioned or not
  2. Recommended or not
  3. Sentiment (positive/neutral/negative)
  4. Citations to your site

4. Compare against competitors

Measure share of voice and identify where competitors outrank you.

5. Create an action list

Focus on pricing clarity, comparison pages, and documentation depth.

Want an automated audit? Run a free scan in minutes.

FAQ

How often should I run this audit?

Monthly for most brands, weekly for competitive categories.

What if I don’t show up at all?

Start by improving core pages (product, pricing, comparisons) and publishing authoritative content.

AI Visibility Audit Checklist (Step-by-Step) - Bots & Brands | Bots & Brands