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LLMO vs SEO: How to Optimize for AI Recommendations

Bots & Brands Team 2026-01-15

LLM Optimization (LLMO) focuses on how AI assistants interpret and recommend your brand. While SEO still matters, LLMO requires different signals: clarity, authority, and citations.

LLMO vs SEO: a quick comparison

  • SEO: ranks pages in search results.
  • LLMO: influences AI-generated answers and recommendations.

Where SEO still helps

LLMs learn from the public web. Strong SEO increases your visibility in those sources, which indirectly improves AI perception.

What LLMO adds

  • Authoritative explanations: AI favors clear, explanatory content.
  • Structured information: tables, lists, and headings are easier for models to interpret.
  • Updated comparisons: AI often references competitor comparisons.
  • Citation-ready facts: clear stats and quotes improve citations.

LLMO best practices

  1. Create a definitive “What we do” page.
  2. Publish a strong pricing page with tier details.
  3. Build comparison pages for top competitors.
  4. Publish case studies with measurable outcomes.
  5. Keep documentation detailed and current.

How to measure LLMO

Use AI brand monitoring to measure visibility, sentiment, and recommendation rate. Track changes monthly to validate improvements.

Get your baseline with a free scan on Bots & Brands.

FAQ

Should I replace SEO with LLMO?

No. LLMO is an extension of SEO. Strong brands do both.

What pages matter most for LLMO?

Pricing, comparison pages, product overview, and case studies.

Ready to optimize for AI? See how it works.

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